SEO keywords play a pivotal role in enhancing your visibility online. So what exactly is what is an SEO keyword an keyword in SEO? Let's break it down.

In digital marketing, a keyword is a particular term or expression that individuals input into web browsers when they are trying to find a specific service, product or information. Search engine optimization (SEO) heavily relies on the use of these keywords to rank websites.

The magic behind SEO keywords lies in their ability to relate what users are searching for to the content that your website is providing. Strategically using these keywords will help pull in the right audience and enhance the likelihood of leads.

Having established the explanation of an SEO keyword, let's look at the efficient use of keywords. Enhancing the use of keywords demands a balance. You will want to include relevant keywords to attract search engines but without overloading your content with them.

One way is placing the keyword in your content’s headline. This not only helps in ranking, but also makes your content more relevant to the searcher's query. Consider also using keywords in the meta description and headings of your website, as these are points where search engines often look.

Furthermore, it's crucial to choose keywords that connect with your targeted market. This means understanding their language, their searching habits and their needs.

In summary, a well-chosen SEO keyword can be a connection between the user's search and your website's offerings. It's a critical tool in achieving success in the aggressive world of digital marketing. However, its full potential can only be unlocked when used correctly.